How Much Does Custom Football Kit Cost? 2026 Price Guide
It’s the first question every club secretary asks, and often the hardest one to get a straight answer to. Prices hide behind the word “from”. Artwork fees appear at checkout. Names and numbers turn out to be extra.
Not here. This guide shows exactly what a custom football kit costs with Decathlon Club in 2026: what’s included, what changes the price, and what a full kit budget looks like for a squad of 15 or 20 players.
| Quick answer: how much does a football kit cost? A custom football kit with Decathlon Club costs £39.75 per player excl. VAT (£47.70 incl. VAT). That’s a fully sublimated short sleeve shirt, sublimated shorts and plain socks, with your design, club badge, player names, numbers and sponsor logos all included. A 15-player squad with one goalkeeper kit comes to £604.25 excl. VAT (£725.10 incl. VAT). |
What’s included in the price
Every Decathlon Club football kit price includes:
- Your design. Build it yourself in our free Kit Designer, or let our in-house design team create it with you, at no extra cost.
- Your club badge. On every shirt, no artwork fee.
- Sponsor logos. Front of shirt, back, sleeves or shorts.
- Player names and squad numbers. On every shirt, at no extra cost.
- Full sublimation. The design is dyed into the fabric, so it’s built to resist cracking, peeling and fading. Stripes, hoops, fades and patterns cost the same as a plain design.
- Men’s, women’s and junior sizes. One design for your whole club, at the same price per item. Check fit with our size guide.
- A low minimum. Just 5 items on your first order. After that, there’s no minimum.
What you see is what you pay. No set-up fees, no charge per logo and no surprise print costs.
What’s not in the price
VAT. Clubs often budget excluding VAT, so we show both. Every price in this guide is listed excl. VAT, with the incl. VAT figure alongside.
Delivery. UK mainland charges start at £11.75 excl. VAT; Scotland starts at £27.50, and Northern Ireland at £30.00. Ask about delivery charges when you request a quote.
Custom football kit prices for 2026
Prices per item, checked October 2026. Badge, names, numbers and sponsor logos are included on every item. See the full football kit range.
| Item | Excl. VAT | Incl. VAT |
| Football shirt, short sleeve (sublimated) | £19.50 | £23.40 |
| Football shirt, long sleeve (sublimated) | £21.50 | £25.80 |
| Football shorts (sublimated) | £13.25 | £15.90 |
| Football socks (bespoke) | £9.50 | £11.40 |
| Football socks (plain) | £7.00 | £8.40 |
| Goalkeeper top, long sleeve (sublimated) | £25.00 | £30.00 |
| Goalkeeper padded shorts | £15.75 | £18.90 |
| Recycled football shirt, short sleeve (sublimated) | £22.50 | £27.00 |
| Recycled football shorts (sublimated) | £15.50 | £18.60 |
| Elite football shirt (Triumph, Victory, Champion or Goalkeeper) | £22.50 | £27.00 |
| Elite football shorts | £18.50 | £22.20 |
Five questions to ask any kit supplier
Comparing quotes? The shirt price is rarely the whole story. Ask these five questions before you sign off a kit budget, wherever you buy.
| Ask any supplier | Why it matters | Decathlon Club |
| Is the shirt price “from”, or the price I’ll pay? | “From” often means the plainest design in the smallest size. | The same price for every design, and the same price in men’s, women’s and junior sizes. |
| Are names and numbers included? | Often charged per letter or per shirt, which can add a lot across a squad. | Included on every shirt. |
| Is there a set-up or artwork fee for our badge? | A one-off fee per logo is common, and it’s charged again for each new sponsor. | No set-up fees, no charge per logo. |
| Do stripes, hoops or extra colours cost more? | Printed kit is often priced by colour or by panel. | Fully sublimated, so complex designs cost the same as plain. |
| What’s the minimum, now and next time? | A high minimum on reorders means buying kit you don’t need. | 5 items on your first order, then no minimum. |
If a supplier’s “from” price looks lower, add up names, numbers, badge set-up and any sponsor logo fees for your whole squad before you compare. That’s the number that matters.
What changes the price?
You’ll see “from £19.50” a lot. Here’s exactly what moves the price up or down, so there’s nothing hidden in the word “from”.
- Sleeve length. A short sleeve shirt is £19.50. Long sleeves are £21.50, popular for winter and for goalkeepers.
- Your socks. Plain socks in your club colour are £7.00. Bespoke socks with your own design are £9.50.
- Goalkeeper kit. Keepers need a padded long sleeve top (£25.00) and padded shorts (£15.75), so budget a little more for each goalkeeper.
- Standard or Elite. Our Elite Football Kit range uses premium technical fabrics and a more tailored fit, with shirts at £22.50 and shorts at £18.50. Not sure which is right? Read our Standard vs Elite custom football kit guide.
- Recycled fabric. Our recycled shirt is £22.50 and recycled shorts are £15.50.
- Training wear. Matching tops, hoodies and jackets from our Elite Training Kit range can be personalised with your club logo and initials for £5 extra per garment.
What doesn’t change the price: names, numbers, your badge, sponsor logos, the number of colours or the complexity of your design.
| From the design team With sublimation, the artwork is fused into the fabric as one full-colour graphic. So complex stripes, gradients and patterns cost the same as a plain design. – Raphael, Lead Designer |
What a football kit costs per player
| Kit option | What’s in it | Excl. VAT | Incl. VAT |
| Standard | Sublimated short sleeve shirt, sublimated shorts, plain socks | £39.75 | £47.70 |
| Fully matching | Sublimated short sleeve shirt, sublimated shorts, bespoke socks | £42.25 | £50.70 |
| Elite | Elite shirt, Elite shorts, plain socks | £48.00 | £57.60 |
| Goalkeeper | Padded long sleeve top, padded shorts, plain socks | £47.75 | £57.30 |
Worked budgets: 15 and 20-player squads
Here’s what a full kit costs for two typical adult 11-a-side squads. Both include goalkeeper kits.
Squad of 15: the Standard kit
| Item | Qty | Price each (excl. VAT) | Total (excl. VAT) |
| Short sleeve shirt (sublimated) | 14 | £19.50 | £273.00 |
| Shorts (sublimated) | 14 | £13.25 | £185.50 |
| Socks (plain) | 15 | £7.00 | £105.00 |
| Goalkeeper top (long sleeve) | 1 | £25.00 | £25.00 |
| Goalkeeper padded shorts | 1 | £15.75 | £15.75 |
| Total | 15 players | £604.25 excl. VAT / £725.10 incl. VAT |
That’s about £40.28 per player excl. VAT, with every badge, name, number and sponsor logo included. It’s a little above the £39.75 single-kit price because the goalkeeper kit costs more than an outfield kit.
Squad of 20: the Standard kit
| Item | Qty | Price each (excl. VAT) | Total (excl. VAT) |
| Short sleeve shirt (sublimated) | 18 | £19.50 | £351.00 |
| Shorts (sublimated) | 18 | £13.25 | £238.50 |
| Socks (plain) | 20 | £7.00 | £140.00 |
| Goalkeeper top (long sleeve) | 2 | £25.00 | £50.00 |
| Goalkeeper padded shorts | 2 | £15.75 | £31.50 |
| Total | 20 players | £811.00 excl. VAT / £973.20 incl. VAT |
That’s about £40.55 per player excl. VAT. A squad of 20 with two goalkeepers covers rotation, injuries and the odd new signing.
Ready to see your own numbers? Design your kit and get a price for your squad in minutes.
Budgeting for a junior team? Our guide to personalised kids’ football kit has worked budgets for 7v7 and 11v11 junior squads.
Five ways to make your kit budget go further
- Spend where it shows. Spend where it shows. Put your money into a sublimated shirt and keep socks plain. Plain socks save £2.50 a player over bespoke, and the shirt is what everyone sees.
- Bring in a sponsor. Sponsor logos are included at no extra cost, so every pound a local business puts in goes straight into the kit.
- Order the squad, plus one or two. Spares in common sizes mean a new signing plays in matching kit straight away.
- Let players pay for their own. With a club shop, players order and pay online, so the club isn’t chasing payments or covering the gap. Club shops are available subject to our qualification criteria.
- Design once, reorder anytime. Your design is saved in your Client Portal. There’s no minimum after your first order, so you only buy what you need, when you need it.
How long does it take?
Your kit is delivered in under 6 weeks. If you’ve got a season start, a cup run or a tournament coming up, work backwards from that date. Our guide to how to order custom sports kit walks through every stage, from quote to delivery.
Custom football kit cost FAQs
How much does a football kit cost?
With Decathlon Club, a full custom football kit costs £39.75 per player excl. VAT (£47.70 incl. VAT) for a sublimated shirt, sublimated shorts and plain socks. Shirts start at £19.50 excl. VAT.
Are names and numbers extra?
No. Player names, squad numbers, your club badge and sponsor logos are all included in the price.
Where can I find affordable custom football kits?
Look at the full price per player, not just the shirt. Our standard sublimated kit is £39.75 per player excl. Your design, badge, names, numbers and sponsors included, so the only extras are VAT and delivery.
Is there a minimum order?
Your first order has a minimum of 5 items. After that, there’s no minimum.
Do you charge for design?
No. Design your kit in our free Kit Designer or with our in-house design team at no extra cost.
Is junior football kit cheaper?
Junior, men’s and women’s kit is the same price per item, so you can budget for your whole club in one go.
How long does a custom football kit take?
Your kit is delivered in under 6 weeks.
Ready to price up your squad?
Now you know exactly what a custom football kit costs, and exactly what you get for it. Pick your options, add up your squad, and start designing a kit your players will be proud to pull on.
| Design your club’s football kit Shirts from £19.50 excl. VAT, with your badge, names, numbers and sponsors included. Free design, men’s, women’s and junior sizes, and no minimum after your first order. Design your kit Request a quote |